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According to Kevin Systrom, the app itself only took 8 weeks to build but it was the result of over a year of work behind it. They named it Instagram, a play on words referring to how users sent a type of instant telegram. They stuck with the bare essentials such as being able to upload photos, liking, commenting, and that was it. So they decided to focus on communication through images. Kevin Systrom and Mike Krieger, its creators, wanted to do something that was already present in the social media space. To give you perspective, it gained 1 million users in only 2 months since it started. It just means that you have a lot of inactive or ghost followers that aren’t interacting with your content.Instagram has been the largest-growing social media platform ever since it first debuted back in 2010. In some occasions, having a low engagement rate does not mean that your content isn’t good. However, if your feed contains great content, then you’re inclined to stay on the app for a longer period of time. You’re more likely to leave the app and not come back. Imagine if your feed is filled with low-quality images. Instagram’s algorithm works this way because they only want to show you the best content to get you to stay on the app. This means that if you recently posted something and people are not engaging on your post, Instagram will think that your content is bad and prevent it from being shown to more people. However, in the present, posts are being shown based on how likely you are to engage on it. In the past, the posts on your feed are shown in a chronological order. Here’s how the Instagram algorithm works. What happens is that you will get lesser engagement on your newer posts as they are not being shown to everyone.įor example, if you have a lot of followers on Instagram that are not engaging, Instagram will think that your content is bad. If you have a bunch of inactive or ghost followers on Instagram, it can negatively affect your reach. Why are inactive Instagram followers bad? Hence, likes is an important factor to determine whether your account is of quality.Īt the end of the day, the more inactive or ghost followers you have, the lower your engagement rate.
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In order for brands to work with you, your account has to have at least 1,000 followers and decent engagement rates. You can have tens of thousands of followers on Instagram, but if your engagement rate is low (under 3%), your account is poor. This is because even though you lose a follower, your engagement rate will be maintained, or even be increased.Įngagement rate is the most important metric on Instagram. It’s always better to remove a follower than to have an inactive one. However, some of these inactive followers are real people.Įither way, it’s a good idea to find and remove these followers as it will benefit your account. If you don’t know what the follow/unfollow strategy is, it’s basically the act of following a bunch of users with the intention for them to follow back. In other words, inactive followers are following you, but they are not engaging on your posts.Ī majority of these followers are bots that utilize the follow/unfollow strategy to grow their followers.